Google Ads Management Process
Prior to creating your Google Ads campaigns and getting you leads. We have a seamless on-boarding process for all of our clients
We gain a access to your Google Ads account through a permission email confirmation. We do not gather your credentials & you can cancel our access at anytime
Our Google Ads Management Process can be broken down to a 5-step process:
First, we’ll gather up the keywords we want to use to in your campaign, taking a look at the search volumes and cost per clicks.
We then break down a keyword & bid strategy that will compliment your monthly budget.
Finally, we build up our negative keyword list to ensure your ads aren’t being shown to the wrong prospects.
The campaign build is the single-most important process when advertising on Google Ads. If you build a messy campaign from the jump, it’s unlikely you will have a successful campaign.
We have a detailed checklist to make sure we are 100% dialed into all account settings and options. This includes:
- – Daily Budget Management
- – Network Settings
- – Locational Targeting and Exclusions
- – Bidding Strategy
- – Device Adjustments
- – Ad Schedule & Rotations
- – Keyword Match Types
- – Developing Ad Copy
- – Conversion Tracking
After the campaign launches, we let it run for a week without making many changes.
This allows us to gather a consistent set of data and gives a good indicator for what is working and what isn’t.
Final step is to organize the data to show our best key performance indicators (KPIs), which will serve as the guidelines for how we optimize the campaign.
To have a successful campaign that continues to bring in quality leads, you need to be consistently optimizing for better performance.
We follow the golden rule for optimization… Increase what’s working, decrease what isn’t.
We take a look at our KPI guidelines and organize campaign data from top performing to worst performing. We’ll then begin to optimize (improve) our top performers while scaling back or removing the underperforming ads.
Bid adjustments, keywords, match types, ad copy, extensions, device settings, and improving landing pages are some of the most common areas for optimization.
At the end of each month, we give all of our clients a monthly PDF report. This document shows a list of your key performance indicators including:
- – Conversions (leads)
- – Conversion Rate
- – Cost Per Conversion
- – Number of Clicks
- – Cost Per Click
- – Click Through Rate
Pay-Per-Click (PPC), is a form of online advertising where advertisers pay a fee every time their ad is clicked. PPC advertising can be very beneficial to help grow brand awareness, schedule appointments, and sell products online. Google Ads is highly regarded as one of the most popular & effective ways for a business to advertise online.
While there are other effective advertising platforms, such as Facebook and Bing Ads, Google Ads is the platform consumers flock to for service-based business.
The most direct way Google Ads can grow your business is through creating successful search campaigns. The reason for this is simple, Consumer intent. When someone searches “Dog daycare near me”, their intent to find and use a dog daycare’s service is extremely high.
The consumer searched that keyword for a reason, and when their buying intent is high, it’s a perfect opportunity to get in front of them. By creating successful search campaigns that show up on the top page in Google, you are:
1) Increasing your chances of scheduling an appointment or consultation
2) Creating stronger brand awareness
3) Taking more real estate on the first page of Google
We do not tie any of our clients to a strict contract. at PPC Professor, we work with our clients on a month-to-month basis. If you are satisfied with our lead gen services, we continue to optimize and move forward for better performance. If you’re not satisfied, we can part ways that same month.
Yes, Absolutely! Transparency is a crucial part of how we build a strong, collaborative relationship with our clients.
We have monthly reporting calls/zooms with all of our clients. This entails going over key performance indicators (KPIs), new campaign optimizations, and budget strategy moving forward. Better yet, our monthly reports are simple and easy to comprehend. It’s a one-page PDF document that has all the data you need to understand your performance. No complicated graphs or charts.
The beauty of PPC compared to other forms of Digital Marketing is fast results. After we create & launch your campaign, you’ll be able to see your ads in about an hour or so. Within the first couple of days, we’ll start to garnish some traffic and ad impressions.
If you want a successful, long-lasting campaign, it’s important to give it time to develop and gather more data… This data can then be analyzed and optimized to increase further performance to get you more clients.